The name of the brand alludes to the idea of fun, fantasy and playfulness, and it seems that this is exactly what their innovative accessories inspire with a trendy display of watches in a multitude of colours and materials. Founded in 2006, the company boasts thirty boutiques globally and over 2000 sales points where sassy wearers can bag one of their top-notch Italian designs, eclipsed with finicky attention to detail and precise inner workings.
The young woman behind the counter brought out their prized beauties; Velvety accessories made for lovers of the spotlight and hip individuals like Alicia Keys and Sylvester Stallone. The collection combines strong polycarbonate bracelets covered with printed silicone to create lightweight, yet solid timepieces. The Velvety Solo Tempo features a 41mm case and comes in sweet pastel blue and pink, bright yellow and aqua. The sportier Velvety Chronos, available in black and cream as well as army green and brown, fuses good looks and technology a 43mm case, quartz movement and chronograph.
She then revealed this season’s casual and trendy must-have accessory duet – the result of the ToyWatch team up with Lapo Elkann, the grandson of Fiat’s Gianni Agnelli, who designs and produces his own brand of eyewear, ‘Italia Independent’. This fantastic deal offers us the opportunity to walk out of this compact store with a box that contains a watch and sunshade combo made from lightweight silicone in red, purple, blue and other ultra-cool colours.
For more information, check out the ToyWatch website